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Management Projects / MBA Projects
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fanofchennai
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Quote fanofchennai Replybullet Topic: List of Marketing Projects
    Posted: 11-Aug-2009 at 10:40pm
Some of the marketing projects thats can be chosen for MBA:

Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ DSAs) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study
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